defiantion of dredged definition of maddening

Perfection is a pretty bold claim to make, and one that you’re not likely to live up to. Use the cliche carelessly, and your audience is unlikely to take you very seriously. It may have been relevant once, but nowadays, it’s the sort of word you hear used in comedy films or TV shows by caricatures of self-important, out-of-touch business managers. Synergy is a meaningful and useful concept in business, but it’s been overused so much in the corporate world that it’s practically a punchline. But once you start stringing multiple buzzwords together (“Our paradigm offers integrated solutions to boost your ROI”), it just starts to sound like meaningless jargon. If your business offers “solutions,” it’s perfectly fine to use that word. There’s nothing inherently wrong with using a business buzzword from time to time.

If your company is versatile, agile and multifaceted, there are much more creative ways of saying that than “one stop shop.” Whether your business is a “one stop shop,” a “one stop service” or even offers multiple resources “under one roof,” these cliches make your company sound unspecialized and unremarkable. It makes you sound more desperate than cool, and it’s just plain overused. This is the copywriting equivalent of that middle-aged guy who still wears his high school varsity jacket. But we can’t all be rock stars, or else none of us are. The business world is chock full of self-proclaimed “rock stars” right now: marketing rock stars, graphic design rock stars, maybe even one or two financial advising rock stars. With that in mind, here are some examples of the most troublesome offenders. Avoiding the worst of the worst cliches helps your marketing to stay fresh, contemporary and meaningful. Once you hear something so many times, it starts to become empty white noise certain words and phrases simply stop showing up on your mental radar.

They become a problem, however, when they’re so overused that they end up losing all meaning. Saying a lot with a little is important in business writing, and cliches are one tool that can help you do that.

Advertising works best when it’s able to transmit a wealth of information and meaning with a single phrase, even if that phrase happens to be a bit cliched. The definition of a cliche is “a trite or overused expression or idea,” but sometimes those terms and sayings are overused for a reason: because they work. Contrary to popular belief, using business cliches in your writing isn’t always a bad thing.

Defiantion of dredged definition of maddening